Media and Entertainment has been heralded as one of hottest industries for some time now and some of major consulting firms have released reports analyzing them in recent past and they have some interesting data on the internet part.
PWC 's report states that internet advertising will grow 32 per cent over the next five years and touch Rs 1,100 crore in 2012 from Rs 270 crore in 2007.
In 2007, the segment grew 69 per cent to Rs 270 crore from Rs 160 crore in the previous year. This was the highest growth compared with all other segments in the entertainment and media industry.
The share of Internet in the overall advertising pie is projected to grow to 2.4 per cent in 2012 from 1.4 per cent in 2007.
In the US for comparison the online advertising industry contributes around 10% to the total market size.
Globally it is estimated that market size is $45 billion for Internet advertising, which is 7.4 percent of the total $600 billion global advertising market.
Therefore it seems that size of online market relative to other countries is significantly less.but this is also due to the fact that Indian print and tv advertising is still growing at a very healthy rate and doesn't indicate a slow internet growth. This data is pretty near to other estimates of Indian market size. Other research has shown that that sectors like Automotive, Banking & Financial Services like insurance, Technology and online websites like Matrimonials, Jobs, Travels and Property sites are major spenders on online ads. In India the pie is pretty skewed with Display advertising dominated by likes of Rediff and Yahoo and Search marketing by Google. It will be interesting to see how this market develops
Friday, May 9, 2008
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